The Telangana government has launched an online campaign to promote Bathukamma, which has been accorded State festival status recently.
A special website
bathukamma.telangana.gov.in with information about Bathukamma, and photos and videos of Bathukamma celebrations, has been launched. Details of Bathukamma celebrations worldwide have been uploaded into the website.
A Facebook page, facebook.com/TelanganaBathukamma, and a YouTube Channel, youtube.com/user/TelanganaBathukamma, have also been launched.
Further, a global digital campaign has been launched on Google, Facebook and YouTube.
The campaigns have been getting very good response from Telanganites across the globe. Already 6 lakh people have viewed the Bathukamma digital campaign on various platforms, the government sources said.
Telanganites living in various countries are sharing the photos and videos of their Bathukamma celebrations on the Facebook page set up by the State government. Arrangements have also been made to webcast the 2nd October Tank Bund Bathukamma celebrations on YouTube live across the globe through the link
youtube.com/watch?v=7Nj1q7ShImA. (INN)