The Telugu film industry has decided to go on strike on Friday, March 19, in protest against piracy. The who's who of Tollywood joined hands for the cause, even as film producer Yalamanchili Ravi Chand is going on a fast-unto-death in his anti-piracy move.
Industry big-wigs have decided to stall all movie shooting schedules for the day, and shut down theatres as well. As a result, there will be no Telugu releases this Friday.
Chiranjeevi, who termed piracy as a "cancer", was among the stars who demanded strict action against those who commit piracy offences. There were demands for laws to protect the interests of film makers, and appeals to the public to help put an end to the menace.