Popular lyricist Jaladi Rajarao (79), who carved a niche for himself in films for nearly 2 decades, passed away at his residence in Visakhapatnam on Friday.
Jaladi, who took the film world by storm with his unique presentation of songs, was identified mostly by his folk numbers.
Born on 9 August 1932, Jaladi, as he was popularly known, debuted as a lyricist with the film Palle Seema (1977), but he got his first break with Pranam Khareedu, in which his song "Yathamesi thodina yeru yendadu, pogili pogili yeddchina", became popular.
Though he penned hundreds of songs in more than 250 films, he remained popular for folk-oriented songs and patriotic songs like "Punyabhoomi Naa Desam" (from Major Chandrakanth).
He was the only lyricist who has taken an oath not to use around 60 most-used words in Telugu film songs, and could hold his identity throughout the '70s and the '80s. After Kosaraju, Jaladi became synonymous with raw rural expression. (INN)
filed in:Obituary, Deaths, Prominent Deaths, Tollywood, Movies
v.v.ramamohanaraoon 15th Oct 2011, 6:02am | Permalink
jaladi rajarao is my friend at nandigama krishna dt.he is a very very nice gentle man &a best cini writer.i am very regret for his death on 14-10-11.actually i wept.
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