AP's Startling Campaigning In Davos For Investments

Ahead of the 46th World Economic Forum Annual Summit, the AP government has crafted a masterful campaign on the streets of Davos.

Building on the tremendous success at the recent CII Partnership Summit, the unique initiative aims to hard-sell the State as a world-class investment destination, and take it to the doorstep of the Western world.

Executed with slick visuals, the campaign has a special bus branded with "Make Andhra Pradesh Your Business" posters roaming around the streets of the city. The Andhra Pradesh industrial development department also placed hoardings in the city that appear to be greatly interesting the locals.

Officials said that there were several more advertisements at the Summit that would impress investors.

The Chief Minister Chandrababu Naidu will be on a three-day tour from January 20 to 23 to Davos to participate in the WEF summit. Apart from participating in sessions, the Chief Minister will also hold bilateral meetings with industrialists, businessmen and experts from various fields.

For the video link of the AP branded bus going around the city of Davos, visit youtu.be/B9i7IxsZp-A