Hollywood action movies dubbed into Telugu are now closer home to audiences in Andhra Pradesh than before.
UTV Action, a movie-based channel from UTV Software Communications Limited, was launched in Hyderabad on 29 June. Superstar-turned-politician Chiranjeevi inaugurated the channel, which is joins UTV's offerings of Bindass, UTV World Movies, UTV Movies and UTV Action Hindi.
Telugu happens to be the second-most preferred language of release for Hollywood action films in India, and this is one of the factors that prompted UTV to launch its Telugu channel, according to UTV Action Telugu business head Sameer Ganapathy.