The Confederation of Indian Industries (CII), Andhra Pradesh chapter, will organize a one-day conference on marketing with the theme 'Innovative Marketing Trends: Global Enabler For Indian Industry' on March 18th 2011.
The conference will a) enable the participants to understand the latest concepts and principles underlying the marketing decision-making, b) provide skills to analyze and understand complex marketing situations, in order to make wise competitive marketing strategies and c) create superior customer value with long term customer relationships in the globally competitive environment.
The key focus areas of the conference on marketing are: Emerging trends in marketing; Developing marketing strategies in global competitive environment; Incorporating social media into marketing campaigns; Managing a global market place - opportunities and challenges; Global consumer behaviour; And marketing and innovation in the international markets for MSMEs
The conference is targeted at entrepreneurs, CEOs, production, export and marketing heads, and key decision makers from manufacturing units, policy makers, existing and potential players from the industry, banks, service industry, institutions of excellence and academia besides others.
Minister for Major Industries, J Geetha Reddy, will be among the notable attendees.