Telangana Excise and Prohibition Minister T Padma Rao Goud today said that people can now complain against liquor shops for selling liquor at prices over the MRP, and can also book orders for functions or any programs online, through a dedicated app.
Officials would take immediate action if liquor shops were discovered to be indulging in selling liquor at higher than MRPs, Goud warned at a press conference at the Secretariat held with Principal Secretary Somesh Kumar and Enforcement Director Akun Sabharwal to launch the app. A Rs 2 lakh fine would be levied the first time, and Rs 2.5 lakhs would be levied the second time and the license of the shop cancelled, he said.
The minister said that the details of the app would be displayed at all liquor and wine shops in the state. He also said that liquor shops would need to put up 2" x 3" boards giving details of the prices of important brands at the shops, and set up two CCTV cameras for surveillance. The list on the display boards would ned to have the prices of 25 top-selling liquor and five beer brands in all districts, he said, and warned of serious action if the businessmen involved in liquor sale failed to comply with norms.
The minister said that the government was aiming to prohibit the sale of cheap liquor and gudumba, and not the sale of common liquor.
Somesh Kumar said that revenue from liquor sales had increased by 20% this year, with a 12% increase in revenues from the sales of branded liquor and a 30% increase from the sales of beer.
filed in:Telangana, Information Technology, Padma Rao Goud, Alcohol/Liquor